me kay cooke

Marketing Unconsciously

Have you ever been shopping and found your eyes fixating on bargain signs? Those uniformly simple and brightly coloured images that trick us into thinking we can save money. Over time, how many things have you bought on impulse?

 

Not everyone succumbs to that automated behavioural response of course, but if you owned a retail store you’d be very keen to understand consumer behaviours wouldn’t you?

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